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Goya and Levin Guitar Owners


Goya and Levin Guitar Owners

A group for those of us who own and appreciate or don't own and just appreciate Goya and Levin Guitars made in Goteborg Sweden for over 70 years!

Members: 77
Latest Activity: Jun 10

Discussion Forum

Just bought my 1st Levin! LS-18 3 Replies

Hey folks,I've just bought my first Levin, a 1964 LS-18. It was at a 2nd hand music shop about 1000 miles away from me - but I know the owner so have made a plan. Below is what I know about this…Continue

Started by Aden Hinds. Last reply by Andrew Perry Aug 1, 2015.

Levin Archtops 1 Reply

Hi everyone,lately,I've gotten into acoustic Archtop guitars,I bought a Levin Model number 27 recently,in really good condition considering its age,does anyone here own and play one of these…Continue

Started by Iain Brennan. Last reply by Jacob Ullberger Apr 17, 2015.

N26 Alert 1 Reply

Hi Friends...There's a nice looking mid-60's Goya ready for the taking. Priced at or below value.I'm out of the race but I thought I'd share.…Continue

Started by Dave G. Last reply by Jim Yates Apr 6, 2015.

Crazing or checking on finish 8 Replies

My 1958 M-26 has a crazing…Continue

Started by Jim Yates. Last reply by Magnus Hultin Feb 11, 2015.

Comment Wall


You need to be a member of Goya and Levin Guitar Owners to add comments!

Comment by Ted Hechtman on June 29, 2012 at 3:32pm

Beautiful! I'm on hold in the buying end and I rarely go above $200 but it is beautiful! Thanks!

Comment by Dave G on June 29, 2012 at 2:55pm

There's a nice Goya model running up on Ebay...

G.A.S. up!

Comment by Ted Hechtman on May 3, 2012 at 1:31pm

As you guys probably know I have three Swedish Goyas. My beloved N-21 which has been with me since 1965. One of the longest relationships I have ever had. Longer than most of my wives.( Don't ask.) This Martin/Goya has one fascinating feature and hat is the size. The scale is a dread but at about an 80% level. Even though it is not a "real" Goya is does have the neck that I find splendid!!

Comment by Ted Hechtman on May 2, 2012 at 9:10am

Comment by Ted Hechtman on May 2, 2012 at 9:10am

Hi everyone..sorry for my intermittent participation but HEALTH is becoming an issue. I have just purchased a Martin/Goya or Goya?Martin G305. It is a small dread shape. Adjustable bridge. Laminate top and sides. Dandy shaped headstock. Rode hard and put away wet till I got it. I have a question. There seems to be little info out there. I found a page in an old Goya/Martin catalog but little else. I am quite surprised at the tone. The low end is splendid. Anyone out there have any info?

Comment by Magnus Hultin on February 21, 2012 at 12:10pm


Go to the Moon site, click on News and scroll halfway down the page down to the Thomas Fraser Commerorative section, click the Thomas Fraser link and from that site click on images. There are some beautiful pictures of the piece.

Here is one....

And I am pretty shure it is shown on the moon pages, here in the hands of the migthy Peter Rowan, who apparently owns a Moon guitar.

Comment by Dave G on February 20, 2012 at 6:47pm

Hello Magnus...I checked out the 'Moon" site, looking for the aforementioned 'Thomas Frazer' commemorative.  I have regrets for selling my old M26 and would like to check out this 'reincarnation'.  Do you know if there is a corresponding model # in Jimmy's catalog?  Thanks.

Comment by Mike Raeburn on February 20, 2012 at 4:31pm

Hi Magnus,

Thanks for the information, very interesting. The history of Levin would make a great business management study. What would you have done when Goya cancelled the order?

I got my LT-18 back from Jimmy this week. Somebody had fitted it with a replacement nut that was about 4mm too narrow. The strings were far too close together and it was virtually unplayable. Jimmy fitted a new nut and spaced the strings out as far as possible, what a difference! I did some comparisons with my LN-26 as I have now fitted them both with Elixir strings. (.011 - .052) The tone is markedly different between the two guitars, hard to describe but different. First time I have tried Elixir on my 6 strings, I use them all the time on my Taylor W55 12string, so the jury is out as they say. Years ago I used to use LaBella silk and steel 10s which were excellent and held tone for ages so we'll see how the Elixir compare. I usually use 10s as I don't like over stressing old guitars with loads of tension so hopefully the 11s will not pull the necks up and remove the bridges! Will let you know how I get on.

Comment by norman druker on February 20, 2012 at 1:33pm

Thanks Magnus.  Great post!

Comment by Magnus Hultin on February 20, 2012 at 12:12pm


I think Your story is partly true. Goya Guitar Inc.(formerly Hershman Music of NY) had placed a huge order (120.000 guitars over a 10 year period). The contract was signed late 1967 and by then the LEssebo factory was already in operation since approximately 2 years.

Less than a year later Goya changed owner and the new owner wanted out of the contract. The new owner was Avnet who already owned Guild at the time.

Here is an article from a Swedish export paper in April 1968

By christmas the same year the contract was broken. Levin had to let 50 % of the workforce, 30 (out of 60) persons in Gothenburg and 10 (out og 20) in Lessebo. Levin management processed ofcourse but what could they do against a huge corporation like Avnet. They would have lasted for years in such a process. Levins attorneys adviced for a settlement.


As for the Martin purchase, this was in 1973 and by then the Goya rights had been overtaken by Kustom (in 1969) and by Dude Inc (aprox 1972). I know for a fact that the Levin main owner, who was also the president of the company, wese searching for a new invester, and in those years Mr Frank Martin had his "spending trousers" on. In 1973 it was declared that Martin had purchased 100% of the company, and that Levin was to becom Head Office for Martins European operations.


The original Thomas Frazer Goliath (template for the commemorative Moon-Guitar) was a 1960 LM-26 and I do believe they were a bit rough on the inside, but not very much differrent from Your LT-18.

And most I hear is that they still sounded great. I know I like mine, and I don´t spend to much time looking inside. I can tell You this, compared with the inside of a typical Ovation, these Levins look like furniture.




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