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The Business of Guitar


The Business of Guitar

This group is dedicated to the business and marketing side of guitar and guitar-related endeavors. If you build, sell, play or are involved in the guitar business, let's talk about ways to improve it, work with it, or just make it work.

Members: 26
Latest Activity: Jan 30, 2014

Getting Down to the Business at Hand

Discussion Forum

Extracting Benefits from Social Media 1 Reply

How do you see the benefits of broader base platform like Facebook vs. smaller, targeted social media community sites? What about the decline of MySpace? The hyperness of Twitter?

Tags: ning, twitter, facebook, media, social

Started by Jeffrey D Brown. Last reply by Jeremy Richmann Aug 27, 2013.

Best Marketing Practices 5 Replies

I would like to hear about what has been your most effective marketing activity in the last year... assuming something has indeed been effective and you want to share it. I realize you may not want…Continue

Tags: business, guitar, sales, marketing

Started by Jeffrey D Brown. Last reply by Phil Campbell Jan 20, 2012.

Local, Regional and National Guitar Events

It would be great to hear some great event stories, successes, blunders, hype, etc. What's working, what's not.

Tags: shows, events, guitar

Started by Jeffrey D Brown Aug 3, 2011.

Comment Wall


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Comment by Jeremy Richmann on August 27, 2013 at 11:21pm

Luis my friend. That is an enlightened suggestion. I have just started to build some relationships at my local music store. I will continue to build on what I have started there. Man that is a great suggestion. Thanks! By the way... the staff out at our local Dietz Music our some Cool Cats.

Comment by Luis Motta da Silva on August 23, 2013 at 6:46pm


Some instrument shops will gladly inform their customers about luthiers that make set-ups, repairs and so on. Could be a good idea to have some kind of co-operation with some instrument shops...

Comment by Jeremy Richmann on August 22, 2013 at 7:27pm

I am a young luthier not long out of school. I still consider myself pretty green but have been turning out good work (so my clients say, and the customer is always right). I have been forwarded some pretty good business in the past couple of years by word of mouth. But I want to see what I can do to spend up my business growth.

I would like to increase from ten jobs a year to ten jobs a months to ten jobs a week to ten jobs a day. In short I would like to support myself and my family by doing this. It is my ultimate career goal. And I love doing it and learning new things.


Any ideas/suggestions for speeding up my business growth would be greatly appreciated.

Comment by Edward Sparks on July 9, 2012 at 3:02pm

The next Sparks & McCoy gig...this Thursday!  We put these flyers on the tables the Thursday morning the week before we play, then again Wednesday morning of the week we play. That way we hit the previous Thursday night crowd and alert them to come the next Thursday and hopefully lure the Wednesday night crowd to come out the next night.  The club owner thought that this was just great and commented that none of her other acts did this kind of in-house marketing.  Note that the only nights listed on this flyer are for this venue, they don't like it when you put out flyers advertising your gigs at OTHER venues...truth is though that the Facebook page name is at the bottom so people can go home and look us up on Facebook to see the others bookings.    Try this, it works!  

Comment by Luis Motta da Silva on May 30, 2012 at 2:54pm

Hi, all you 17 members!

Glad to be the 18th! Though i'm not exactly in the business, the truth is, sometimes I sell a guitar made by me, sometimes I repair an instrument and charge for it, sometimes I get payed for playing ... and many-a-time I do it only for the pleasure!

Anyway, I think it's been a great idea to start this group, congratulations, Jeffrey! And I'm sure to have a lot to learn from you!

Comment by Edward Sparks on March 9, 2012 at 7:43pm

My latest flyer:

Comment by Edward Sparks on October 21, 2011 at 8:29am

Hey, found another great article called "Gig Proof Your Rig"


Comment by John Morgan on September 20, 2011 at 11:03am


I'm so busy with the business of teaching and gigging it's hard to find time to market.  Here's my deepest marketing insight so far: "If you don't tell people what you have to offer, they won't drop in to buy it:-)  Thanks for a nice page with some good ideas. I will try to drop in more often.


Comment by Jeffrey D Brown on August 16, 2011 at 2:12pm
Hey, we're up to 13 members... I think that must be quorum... or something like that.
Comment by Jeffrey D Brown on August 3, 2011 at 9:13pm
Welcome to all new members... I hope you'll get some good from this group... one tidbit can make a huge difference... can change the game... we only need to be open to receiving it... (the tidbit, that is). Of course, I'm thinking plural but let's see what develops. Thanks for showing up! ~ Jeff

Members (24)


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